The differences perspectives of men and women are legendary. The phenomenon has fueled countless comedian careers, and filled innumerable books, lectures and television shows. What is amazing is that they share a mutual affinity and aversion, pushing the equation to the attraction side may require the use of a pheromone cologne.

Humans have a strong desire to hold ourselves above the animal kingdom; but that is not always supported by logic or fact. A single subject is the major focus of most written word, song lyrics and entertainment; the relationship between the female and male. That puts the human species in direct parallel with just about every other living creature.

Despite the desire to distance ourselves from primitive behaviors, all we have really done is embellish the process. We may not have a distinctive whistle or elaborate dance, but the romantic inter gender pursuit is definitely identifiable. Despite our reliance on our well developed powers of intellect, when it comes to romance, the issue is much less thought than instinct.

Just as in the rest of nature, not every individual is successful in the search for romance. These individuals must turn to their developed mind and science to seek an advantage. If the glib talk and physical demonstrations do not work, then it is time to attack in a more subtle, primitive manner.

Even before it mattered to us at a conscious level, boys and girls detect differences between themselves. At first these insignificant vagaries were of no import, and then as the teen years arrive they became the majority focus, settling into a constant but controllable yearning from then on. Somewhere through that transition, if destiny serves, the right singular other will cross paths, identifying what tells us that is the holy grail of commercial enterprise.

What seems consistent is that the first challenge is visual, as that sense is how we garner most of our information about the environment. Identifying what exactly it is that causes the desire to investigate further is the big mystery, an indefinable and individual response. When that happens, the game begins, with the opportunity for change.

A positive first reaction only opens the door, and then the pursuit begins in earnest. The first physical closeness event is critical, with anything in the initial contact a possible cause for a flight response; but it can be swayed. The magic is in chemical scents that drive reactions at a subconscious level; enter the pheromone cologne, the new love potion.

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